Keep in mind that having a website isn’t marketing in and of itself. After all, people still have to find your website – and this is where various marketing channels and strategies come into play.

This course isn’t going to teach you how to make the most of your marketing channels – there’s just far too much ground to cover – but, as you can see, your website is often the final destination of your marketing efforts.

Most people look online when they want to make a purchase or find a service provider. Your website is the online home of your business – a corner of the web over which you have complete control.

A website is one of the best ways potential clients can find out more about your business and get a feel for the way you might conduct your business. Together, this is what helps someone decide whether they want to hire you.

But no matter how much effort you put into your marketing channels, if your website visitors don’t convert to clients (and the kind of clients you want to work with, to boot), your efforts will be wasted.

A strong website goes hand-in-hand with a strong business.