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Complete and Continue
The Visible Editor
Introduction
Welcome
How the course works
How your website fits into your marketing strategy
Module 1: Brand Foundations
Introduction
What is a brand?
The first brand foundation: What you do
The second brand foundation: Who you work with
The third brand foundation: Your core values
Pulling it all together
Module 2: Brand Components
Introduction
Naming your business
Writing your tagline
Your brand fonts and colours
Developing a logo
Choosing your headshot
Deciding on your image style
Pulling it all together
Module 3: Building Your Website
Introduction
Your options for creating a website
Getting your website up and running
The pages your website needs
To blog or not to blog?
Pulling it all together
Module 4: Website Content
Introduction
Copywriting principles
How to write your 'About' page
How to write your 'Home' page
How to write your 'Services' page
What to include on your contact page
Pulling it all together
Module 5: Website Practicalities
Introduction
Setting up a professional email address
Search engine optimisation
Privacy and general data protection regulation
Security
Pulling it all together
Privacy and general data protection regulation
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